Benefit Roller Lash

Oh Benefit, you are getting me into a tizz. Not only are you launching Puff Off, which I will show you in detail on Friday, but now you have introduced me to a mascara that is a serious competitor in the list of best mascaras ever made, ever. There was a bit of speculation as to what this new wonder product was going to be, especially when I saw Elle Magazine mention that you could try it a whole month before its official launch on the 26th February but only showed a silhouette of the mysterious launch. Ooh!

Benefit Roller Lash

I was invited along to the Benefit training session on Saturday which took place on a massive Benefit lorry, with the interior decked out like a 1950s hair salon. Whilst I sat and nibbled on cupcakes and sipped rosé Moét, I was shown the newest wonder product from Benefit, Roller Lash*. I’m a massive fan of Benefit They’re Real mascara and I love how thick and full it makes my lashes but Roller Lash promises a totally different look. The mascaras I tend to go for are ones with a plastic comb rather than a brush. I find a brush difficult to manipulate and pull through my lashes for maximum effect. With Roller Lash, the comb has been designed to hook your lash, lift and curl them.

Benefit Roller Lash

Benefit Roller Lash (13)

The innovative brush has a thin profile with a small curve that is flexible enough to fit smaller eye shapes. Using inspiration from rollers, strategically placed hooks on the bristles hook each lash, coating it with mascara whilst separating and lifting from root to tip. The Hook ‘n’ Roll™ brush has superb lifting quality and curls and holds lashes for up to twelve hours.

Benefit Roller Lash

Benefit Roller Lash (18)

It’s really easy to say how brilliant a mascara is and tell you what the brand want to get across, but my god Roller Lash certainly lives up to the Benefit hype. They say the proof is in the pudding so I have taken some photos of my short stubby lashes without mascara, then with one coat and two coats. Over the last few days I have been using Roller Lash, I have noticed a dramatic improvement in the curl. I have never been a fan of eyelash curlers and never really use them, and now I have no need too.

Benefit Roller Lash

To get your hands on your trial sized tube of Benefit Roller Lash, you can get it exclusively with the March issue of Elle Magazine with hits the newstands on the 28th January. You can also pre – order your copy to guarantee your free gift of Roller Lash. Benefit Roller Lash launches on the 26th February at all Benefit stockists, priced at £19.50

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This post may contain PR samples that have been sent to me for consideration for review however all my opinions will be my own. The links in the post my be affiliate links which will earn a small amount of commission should you shop my recommendations.
  • Lucy Stanistreet

    I need to get my hands on this its a very similar brush to my fave ever UD supercurling so I think I’ll love it! Plus the packaging as always is cute!

    Lucy x

  • I really want to give this a go! I love my CT Full Fat Lashes but can never resist a new mascara.

    Antonia x | Fifi and the Diamonds

  • Bee

    Ahh another fab Benefit mascara…packaging looks gorgeous as ever! x

    The Beauty Locker

  • I love my other benefit mascaras, I’ll be looking forward to trying this one out! x

  • Ting

    Wow this looks so good! I’m always looking for great mascaras that give lift, and this looks like something I have to try.
    Ting x

    • Have you tried it yet?x

      • Ting

        Yes, I have. I do like it, but I’ve found that it does leave smudges after six or so hours. The lift and volume is great though. x

  • I can’t wait to try this!

  • Your lashes look amazing! So excited to get my Elle copy! 🙂

    • Thank you! Did you get one?x

      • Yes I got it 🙂 I love the mascara! it is brilliant! Looking forward to the full size now 🙂 x

  • With a title like “Roller Lash”, of course, I had to read more. This is the first I’m hearing of the product (guess I’m out of the loop). It looks so intriguing and does a great job on the lashes as well from what I can see. Cool beans. (does anyone use that phrase anymore…and more importantly does my use of the phrase show my age? lol)

    Beauty Isles | Asian Face Masks Two Winner Giveaway

    • I love the phrase cool beans! Ah we must be of the same cool bean age!x

  • Zoë

    I absolutely haaaated They’re Real, I want to test this and see how it works for me, though! x

  • I really didn’t like the They’re Real mascara, but I have high hopes for this one. I actually got the sample in Elle magazine today, so excited to try it out tomorrow! Love the packaging too, same goes for all Benefit products I suppose!

    alice x | beautybyalicee

  • I hope to get my hands on the Elle magazine tomorrow 🙂 The mascara sounds great and your lashes look amazing! I wasn’t impressed with They’re real mascara so hopefully this one will be better for me 🙂 x

    Mummy’s Beauty Corner

    • I’d liked They’re Real, but this is wayyyy better!x

  • YAY I cannot frigin wait to try now it looks amazing on and I have pre ordered the elle magazine three times!! hahaha xxx

  • Almu

    I’m a fan of They’re Real mascara but I’m really intrigued to try this one, it sounds great!


  • jasmine turner

    Sooo in love with this mascara, and ive only been using it a few days!!

    Loving your blog, just followed through bloglovin’!

    xprincessjas | ♥

    • Ah thanks Jas! I’m so glad you love Roller Lash too xx