Changing Gear: A Guide To Driving Traffic
There are over 1.8 billion websites on the internet and rising. That means that there is roughly one website for every five people on the planet! That makes the internet a very crowded place which means that google returns more and more search results every day. Now here is a scary fact; seventy-five percent of internet users don’t go past the first page of search results. So, given the competition and the nature of the majority of internet users, how do you stand out enough to drive traffic to your site?
Here are a few simple ways to change gear on your website and really pull in the numbers!
Advertise
Maybe this is a no-brainer, but there are so many sites out there that neglect advertising. Think about Google Ads Scripts solutions to drive traffic to your site through relevant search terms. Another consideration would be link placement using blogger outreach programs. This is a positive way of organically driving your website up the search results.
Be Social
Social media is a great way to rack up the hits. Share new content from your site through your social media channels. The type of site you run will have relevance when deciding which channels to share content on. If you are looking to attract customers for a product based website, you might want to consider visual sites like Pinterest or Instagram; whereas for blog link sharing, pick Twitter.
Vary Content
Using a variety of content types keeps your site interesting for visitors. If all of your posts are the same length, on a similar subject; nobody is going to bother reading very far. Mix up the topics, mix up the length of your posts, and include videos and photos.
Create Good Content
Good content will drag in the crowds. If you have a blog worth reading, or videos worth watching; then this will help generate a returning audience. If you don’t pay attention to the quality of your work, then you are unlikely to get return visits.
Internal Links
Backlinks to your site will get you better search rankings. Backlinks on other sites vouch for your page, basically showing search engines that your site is legitimate.
Optimize Your Site
Making sure that your site works on PCs, phones, and tablets is vital. Nobody will browse your site if it won’t load on their device or is clunky. Make sure it is optimized for quick loading too. You might like the idea of a website with lots of animations and all the bells and whistles, but if it’s not easily navigable or keeps crashing, your traffic will drive off to the next website.
Understand Your Traffic
Knowing how your traffic arrived at your site is really useful. Knowing which areas of your strategy are effective will help you make decisions about marketing your site in the future.
It might just sound like a numbers game, but traffic coming through your website is the equivalent of footfall coming into a store; once a possible customer has entered, a combination of factors are needed to convert this potential into sales. Driving traffic is all well and good; however, your endgame needs to be making sure that your site has everything needed to attract sales.
Take a look at some more useful internet stats here.
