5 Savvy Ways to Repurpose Your Golden Content

The word “content” is thrown around so often in the world of online business. The truth is, this simple word has the power to instill fear into every entrepreneur. Let’s face it, you started a business because you found a gap in the market, you have knowledge that nobody else had and you have a business oriented brain. When you started your company you had no idea that you would have to create online content on a regular basis. If you want to create an effective marketing strategy then you need to streamline your content creation strategies. Instead of writing five unique pieces of content, why not create one and repurpose it in many ways? Here’s how you can achieve this!

1.A Brilliant Blog Post

A blog post will be a long form version of your core content idea. This can be broken up into sections and it should contain clear subheadings. The highest performing blog posts are usually 500-1500 words, so stick within these guidelines, if possible. If you have a large company with several employees who often contribute to your blog, digital asset management software will definitely come in handy. This will allow you to share, manage and organize your digital files so that your employees can easily modify, compare and distribute images and blog content ideas.

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2. An Instagram Caption

Your completed blog post could be turned into four or five separate Instagram captions. Take a notion from each subheading and use that as your main message. Make your Instagram captions more readable by using emojis as bullet points for each sentence.

3. A Pinterest Infographic

Break down your core content idea into a digestible and attractive Pinterest Infographic. Use your brand colors and make sure the information is broken down into its simplest form. Utilize software such as Canva to ensure that your infographic is the right shape and size for Pinterest too.

4. A Podcast Episode

A blog post can easily be turned into a podcast episode; you simply need to read it out in a conversational manner. Even if you don’t have one yet, starting a podcast is super simple to do. It requires very little technical equipment and it could serve your target audience in so many positive ways. 

5. A Marketing Email

In your marketing email you can ask the reader plenty of questions, then answer them using the solutions in your blog posts. Don’t be afraid to get a little personal and speak to the reader’s emotions within the email. An example of this could be, “Are you struggling with your confidence and feel afraid of public speaking? Our mindset program can help you overcome your fears using five simple steps.” You can then touch upon the stages of your service so that the reader instantly knows how you can help them.

It is so simple to take one piece of your golden content and repurpose it for a number of different platforms. Even if your target audience consumes the content on every single channel, they won’t even realize that it stems from the same core piece of content. Start practicing your repurposing skills now and you will soon get into the swing of it!