Nothing makes me happier than a new range of lipstick, so I’m pretty certain that you could imagine my delight when Urban Decay relaunched their entire lipstick line. Gone are the Revolution and in it’s place, the brand new 100 strong line of Vice lipsticks. 100 lipsticks. Can you imagine the choice. A nude for every skin tone, a bright for a night out, a green for Halloween. I honestly couldn’t believe the choice when I spotted them in Debenhams. The lipsticks launched last month, with a new look and new formulations and with Ruby Rose fronting the campaign, Urban Decay are doing everything right.
Urban Decay Vice is the biggest line up that they have released ever, with several shades inspired by existing eyeshadows and eye pencils, as well as bringing back cult shades that had been discontinued. Paying homage to the original Urban Decay packaging of the 00’s, the nostalgic shotgun shell packaging has been modernised. A gunmetal case, with gold base and embossed Urban Decay lettering, its a pretty gorgeous case. I am also impressed with the shade name and colour on the base. I have mine stood base up in my lipstick storage, making for easy picking in a morning when reaching for my colour du jour. Shades such as Gash, one of my favourite eye shadow shades from several years ago, have made it into the line up, as well as Junkie, a deep teal green inspired by the eye pencil of the same name. The formulations have been increased to feature six different finishes; Mega Matte, Comfort Matte, Cream, Metallized, Sheer and Sheer Shimmer.
To break it down even further, in each finish there are as follows.
Mega Matte – 10 shades including UD’S founder Wende Zomnirs top picks Pandemonium and 714
Comfort Matte – 26 shades
Cream – 42 shades including the discountinued Ms Mia Wallace from the Pulp Fiction collection
Metallized – 17 shades
Sheer – 19 shades
Sheer Shimmer – 5 shades
If you were to add these up, you’ll notice there are more than 100. It seems that the Vice collection is now 120 lipsticks strong, and in the US, Sephora has some exclusive shades. How exciting. Not only have the lipsticks been increased dramatically, but there are also 50 lip pencils to choose from, making for the most perfect matches.
The formulation of the Vice lipsticks are pretty gorgeous. Considering they are only £15 per lipstick, which makes them cheaper than MAC, the quality is incredible. Opaque in one swipe for all finishes except the Sheer and Sheer Shimmer, they apply smoothly with no pulling or dragging on the lips. The Mega Mattes are really matte, yet don’t feel uncomfortable to wear or apply. The Pigment Infusion System means that they have a super creamy texture without compromising on pigmentation and colour, whilst each shade lasts all day. In fact, with the shades that I own, I struggle to get the stain from my lips. They’ve also been made with Vitamin C and E to keep lips moisturised and stop them from drying out.
I have five shades, two Mega Matte, one Matte, one Cream, one Comfort Cream and a Metallized. Each lipstick fulfils what Urban Decay promises in terms of longevity, moisture, formulation and finish as well as being easy to apply. The only colour I had difficulty working with was Pandemonium from the Mega Matte, but I think I just need a lip liner and a brush to give a better application and a more even cover. The shades are all very wearable, and Back Talk has become my new daily nude shade.
Pandemonium (Mega Matte) – Bright Purple
714 (Mega Matte) – Bright Red
Firebird (Cream) – deep fuchsia
Back Talk (Comfort Cream) – Mauve nude pink
Big Bang (Metallized) – pearlized sheer glitter pink
I’m hooked. Although I only have five shades so far, I have already been looking at adding a few other shades, liners and lip glosses into the mix. Unicorn, Naked, Checkmake and Frenemy are at the top of the list so far, with the matching lip liners wherever possible. I think that on this occasion, a 100, or nearly 120 strong collection is a massive thing for Urban Decay to launch, but already it is a success. From the choice, to the finish and the shade range, there really is no reason to look elsewhere for what you need. Bring on my next five shades!
*Contains PR Samples