How to spot a counterfeit Urban Decay Naked 3 palette.

With the launch of a new product as successful as the Urban Decay Naked 3 palette, it is inevitable that people will be trying to make a fast buck from selling their own versions of this popular item. Whilst browsing eBay one evening, I came across a perfect example of a fake palette and I thought I would share it with you and hopefully we can help to stop innocent consumers purchasing these poor excuses of palettes.

First of all, the following points should be enough to make you suspicious

  • If it comes from China or the Philippines, it is more than likely to be a copy.
  • If the seller uses the standard stock image photo from the Urban Decay website then be suspicious. It takes a few minutes to take your own photos and upload them to eBay to show the actual product. I am always wary of stock image photographs for a product I am looking at buying.
  • If the seller has more than one item for sale on the same listing. The Naked 3 palette has been selling out from big name retailers. Why would one seller have 200 palettes available to sell?
  • If the seller has several listings all of the same product, again this is just dispersing the amount of stock that the seller has.
  • The RRP is Β£37 for a Naked 3. If the price is too good to be true, then it more than likely is. Β£13 for a Naked 3?! You’re having a laugh!


The Box


Many of the fake boxes are plain and without the rectangular eyeshadow picture at the base of the box. Also the genuine box is wide and taller than the previous boxes, due to the primers that are included within the box. If a seller doesn’t have a box, it could also be a give away to the products authenticity.

The Palette Design


The genuine Naked 3 palette has elegant, unobtrusive ripples in the case design whereas the fake cases look like fingers have been dragged through the palette lid before it has set. Also the difference in colour is very noticable, with the fake palette having a red toned case as opposed to the rose gold of the genuine.

The Eye Shadows


How shocking is the fake palette. The colours, although named the same are totally different in colour. Its like the fake maker just guessed at the shades. All the genuine shades have a rose gold undertone to them, which the fake ones do not. The fake looks more like Naked 2, especially Factory which looks like Gunmetal. If you look closely you can see that the pans of the shadows in the genuine palette have rounded corners, compared to the straight edges of the fake. Also, the genuine Naked 3 palette will have a plastic cover over the mirror, the fake palettes that I have seen, do not.


The Naked 3 palette comes with a four pack of primers in four different shades to use with your palette. It also comes with a double ended synthetic make up brush, in rose gold casing with gold writing. The bristles of the brush a tan and pale gold in keeping with the colours of the palette.
The fake palettes look to have a mini lipgloss with them like the Naked 2 palete, and a brush with black writing and sable haired bristles.

I hope this little guide helps in spotting those pesky fakes that are circulating across marketplace websites helps stop the sale of these terrible copies.

My post on spotting counterfeit MAC can also be read by clicking this link.

My full review on the Naked 3 Palette can be found here.

  • Great review on real and fake palettes! The pics are amazing. Thanks for sharing!

    Jasmine xx

  • Really helpful lovely! πŸ™‚ xo

  • So helpful, thanks so much! I was going to turn to ebay to help track myself down a Naked 3 but it’s just not worth the hassle if you get a fake is it? x x

    Claire | AgentSmyth

  • What a really helpful post.
    Fakes drive me mad. Fake make up : honestly. I’d rather buy from Boots / Selfridges & know its real!

    • Me too. Plus it makes me feel happy when I get a nice shiny yellow bag to carry my goodies in!xx

  • hadn’t realised it was such big business faking eye shadow!

    • It is! And its not just the money they are making, you are never sure what you could be putting on your face either xx

  • kpsays

    You’ve done your good deed for the month my love! Again, if it looks to good to be true, it is!!! Buyer beware!

  • I don’t know why people would even invest in a cheap fake. A dupe I can live with, but not a fake!! Β£37 for Urban Decay Shadows is more than reasonable for the fantastic quality of the real thing xx

    • I adore my palette, I’d be so gutted to receive a fake. Its sad that it happens so often!x

    • I love my palette, I’d be so upset if I received a fake!xx

  • Such a fab little post, I bet so many people are getting caught out. X

    • Its really bad that people try and con consumers out of their money for cheap fakes xx

  • susanstylesyou

    It is so easy to see the fake – the quality is so much more inferior.

    • It really is. Apparantly the weight of a fake is a lot lighter than the genuine too xx

  • Its totally shocking that people can get away with trying to sell fake eyeshadows. But if you are buying from Ebay then you have to know your stuff and do your research. You should know what the colours look like, how much the real price is, what the packaging looks like. Great post though.

  • Lamia From Saudi arabia

    WwowW thanks very much

  • Joan

    I still don’t know if my naked 3 palette is fake or genuine. The brush and the box looks like the real one. As well as the color of the eyeshadows. However, the case is more red toned instead of rose gold and some of the eye shadows are only half full and some are full. Please help πŸ™

  • Anonymous

    China is most known for faking products. They’d never stop. :I

    • Niso Khatamova

      Never stop to what?.. Hmm blame those big companies that sell copyrights to make fake products in order to make more profit:)

  • T

    Just so you know, it’s untrue that goods from Singapore are often counterfeit. We do have Sephora stores here and plenty of official cosmetic counters in our department stores.

    • Thank you for letting me know πŸ™‚ xx

  • Ana

    Thank you dear. You helped me a lot.

  • Krystal

    I dont know if mine is real or fake either. I purchased 1 and 3 and they look like the real thing but naked 3 case is more red gold toned than rose gold

  • Amanda De Silva

    Goods from Singapore are not often counterfeit! Singapore is a modernised, developed country and you WILL get real products when you buy them from official stores available throughout the country.

    • I totally agree Amanda πŸ™‚ xx

  • VQ Apparels

    Just a few weeks ago my Aunt in the UK bought me a naked 3 pallette and it just got to me in Nigerian, but I think is fake. I didn’t come with the samples of the primer. Potion. And the serial number on the cardboard pack didn’t reply on the pallete case. The mirror isn’t a good one, I could still see the gum sticks on the pallette and all. So, I had to ask her where she bought it from and she said she ordered online from a cosmetic store in house of fraser. I’m confused cos I thought house of fraser is a reliable online store. Why do u think?

    • VQ Apparels

      Pls, don’t mind the typographical errors on my comment. This phone’s suggestive texts is driving me nuts.

  • Corinne C


  • Niso Khatamova

    I think the author of this article is not aware of the fact that fake makeup products are LEGAL BECAUSE ORIGINAL COMPANIES HAVE SOLD THEM THE RIGHT TO MAKE FAKE ONES. So yeah, no need to be surprised to see so many fake ones out there and mistakenly claim that someone just COPIED the original ones?? its all legal and legit to do. Blame it on your fav makeup companies that want to make even more money by selling copyrights to produce fake products