Over the last few weeks, I have noticed so many people leaving posts in Facebook groups about SEO and how to improve certain aspects of your blog. Some of the Facebook groups that I am active in or I am an admin for seem to be flooded with the same types of questions, especially when PRs are looking for specific criteria. I am not an expert at SEO but in the last 18 months I have picked up a lot of knowledge regarding SEO and certain aspects of building my blog to a level in which I am satisfied in but I still want to improve. SEO Saturday will be my new series and I’m hoping to get as much information up each week to help. These are tips that work for me, however you may need to tweak things to work for you as one size may not fit all. Let’s get to the nitty gritty of Page Authority (PA) and Domain Authority (DA).
Since Google has made Page Ranking redundant, PRs are now asking for Domain Authority or DA as a level of criteria to see how your blog ranks. Over the last few months I’ve watched my Domain Authority rise, and unfortunately drop whilst Google play around with the algorithms that index your webpage. In a nutshell, DA is the strength of a domain and plays a part in search engine ranking factors. Domain Authority is made up of three factors; the age of the domain, the size of the domain and its popularity.
Page Authority, although relevant, isn’t asked for as much as it covers the probability of a certain webpage or article from your blog appearing in a search engine. Page Authority is the strength of a single page whilst Domain Authority is the strength of an entire domain. As Google are constantly updating the algorithms, you may see your rankings fluctuate and more recently decrease. Page Authority is ranked between 1-100. My PA hovers between 32-40. Domain Authority is ranked the same however I wouldn’t expect to be reaching anywhere near 100, when sites such as Google and Facebook take those top spots. A good DA is over 25, with anything over 30 being excellent for a blog.
I must point out that DA is only measured on the domain and not sub-domains so those of you who use a .blogspot.com address or a .wordpress.com address, then your DA is actually the DA of Blogspot or WordPress. This means that the domain may rank as high as in the 70s as it is using the wordpress or blogspot domain and not your actual webpage. PRs may ask for PA in place of DA if this is the case, but this may not happen with everyone. Being self hosted means that your DA is from your own domain and you are able to play a part in increasing it.
There are several free websites that you can use to check your PA and DA. I use the SEO Review Tools page more frequently than MOZ, however they both give the same information as we the external backlinks that have contributed to increasing the popularity of your page. Don’t forget that popularity is a factor in increasing your DA.
If you are thinking that it’ll be a great idea to spam your blog links around in the hope of increasing your DA, then this is a bad idea. If Google picks up on spamming or unnatural links, then you will get penalised for this. It also doesn’t help your own website if people are leaving spam comments as the Google algorithms may become wary of the spam and the links back to other domains.
I will be dedicating an entire post to how to increase your DA and PA, so look out for that next week. There is so much to cover and I don’t want to confuse you even further. In the meantime, why don’t you check out your DA and PA and see where you rank. Don’t be disheartened if your rank is low. Everyone has to start somewhere and it will grow with time, effort and some quality content. Also, if a PR on any Facebook page does ask for criteria, you can now check it and respond accordingly!
I hope you liked this first part of SEO Saturday Series and my non expert explanation. Please do drop me a line if you need any help and I will try and explain the best way I can.