Its no secret that I love my high end luxury brands for beauty and fashion and I can often be found browsing through online stores such as Avenue 32. Avenue 32 is UK based online boutique that features global brands as well as emerging design talent within the fashion industry. Voted the second best online fashion retailer by Vogue UK, Avenue 32 is a great way to view individual brands within their own online boutique space that also showcases their designs by the power of images and video. Frequently updated, Tuesdays and Fridays are my go-to days with the ‘Whats New’ section being updated. From clothing to accessories and shoes, Avenue 32 is a one stop website for all your designer needs.
APC was founded back in 1987 by Jean Touitou, with a idea of effortless appeal and wardrobe staples in which the clothes speak for themselves rather than the label attached. This understated aesthetic compared to the larger, more extravagant brands at the time have seen APC excel in luxury basics. Although basic and effortless to the wider audience, the process behind each garment is painstakingly detailed right down to the fabric being exclusively created for the brand. This incredible attention to detail often means that the items are stripped down to basics to avoid a sense of over designing, but in which the team have agonised over the lines and lengths, right down to the choice of buttons.
I have put together two of my favourite outfits from Avenue 32: APC to show how the brand although understated, creates an amazing look that is suitable for many occasions.
Cream 50s coat
Snakeskin leather half moon bag
Cream wool marine jumper
Grey wool Helmut trousers
Black leather heeled boots
This 50s coat has been seen from many designers on the catwalk. The oversized boxy shape gives it a masculine feel that works so well with skinny jeans and chelsea style boots. A definite wardrobe staple.
Look Two has been put together with shopping in mind. I love nothing more than a trip to Manchester to hit the shops, however a good shopping outfit is essential. You need to be warm enough for outside yet cool enough for inside. This trench coat and boots combo is a perfect shopping outfit. The trench coat is lightweight enough to be carried when not being worn and the jumper and boots are very stylish yet casual.
Beige cotton trench
Navy stripe wool jumper
Marine straight leg jeans
Bordeaux leather knee boots
Bordeaux patent leather belt
Caramel snake half moon bag
If you haven’t had a look at the beautiful items by A.P.C, then head over to Avenue 32 and see the beautiful luxurious basics they have to offer. As APC believe, if you get the fundamentals right, the rest will follow.