Over the last few years, I have taken a keen interest in the Rodial brand and have a huge love for the Stem Cell Superfood range. I’ve been following Mrs Rodial – Maria Hatzistefanis and watching the amazing lifestyle she leads as well as the superb products that she has been creating. Most recently, Hatzistefanis has launched an exciting and breakthrough project; The Rodial Art and Design Challenge where twenty five of Central Saint Martins second year BA Product Design students have been given the task of designing a bespoke case for six of the best selling Rodial make up brushes.
The project was to design a unique, creative yet functional brush case that fit in with the Rodial brand that would be sold exclusively on the Rodial website and Harvey Nichols Knightsbridge. To judge the designs, Mrs Rodial called in top model Erin O’Connor and creative designer Henry Holland to be on the panel, alongside Daniela Rinaldi; group commercial director from Harvey Nichols and Jackie Annesley; the editor of Sunday Times Style Magazine.
Over the weeks that the project has been running, a film crew have documented Hatzistefanis as she searches for the talent from Central Saint Martins who will eventually win the coveted prize of having their design made up to be sold to Rodial fans. The documentary has been split up into a mini series of eight parts, so you can watch the journey of Rodial and the project. The first episode ‘Building an Empire’ is such an interesting watch as you can see where Rodial started and how it became a global sensation that it is today with ambassadors such as Kylie Jenner. in 2014 Hatzistefanis launched the Rodial Cosmetics line with an exclusive sculpting bar in London’s Harvey Nichols.
Watch the journey through the project and follow on social media using #MrsRodialProject. It’s also worth giving Mrs Rodial a follow on Instagram, as she is amazing. Bit of a woman crush going on there.
Congratulations to the winner Aaron Chung who has created an exquisite brush holder that comfortably holds each brush and each brush section can be detached from the roll for individual use. The design is sleek, and fits beautifully into the Rodial family with its luxury feel and look.