I am in so many beauty and makeup related groups on Facebook and one of the most common posts that I see is ‘Is this authentic?’ The beauty dupe business how blown up massively with brands bringing out their own versions of expensive make up in a similar package or similar shade names as a way to bring the most wanted high end makeup in a more affordable style. Although there is a lot of debate behind this, and I urge you to read this post by Beauty By The Bunny, I personally don’t have an issue with dupes. I don’t buy them, it’s as simple as that. However, what happens when makeup is being sold as genuine at at very low price? I’ve always been told that if it looks too good to be true, then it usually is, and I will always buy my products from genuine retailers so I know that I’ve not bought a dud. I was browsing eBay just a few weeks ago and I couldn’t believe the amount of UK sellers selling palettes from Anastasia Beverly Hills and Tarte, that are not only pretty hard to get hold of in the UK, but they’re selling them from less than £10. I’ve just recently purchased a genuine ABH Nicole Guerriero palette directly from Anastasia Beverly Hills at £39, so I thought I would spend a further £7.50 on a so called genuine palette from eBay so I can put together how to spot a fake Anastasia Beverly Hills Nicole Guerriero Palette
First things first. The seller was selling ABH Glow Kits that are no longer on sale anymore such as the Gleam palette, a well as having over 100 in stock of the cult favourite Modern Renaissance. The seller was indeed a UK seller as my item came with tracked delivery via Royal Mail, however it did take nearly 3 weeks from ordering it for it to arrive. Is this because they were waiting for a shipment from China? It’s little things like this that should be ringing alarm bells to any consumer. If something is in stock and being sent from somewhere in the UK to somewhere else in the UK, why would it take three weeks?
Secondly, Anastasia Beverly Hills pride themselves on being a cruelty free and Vegan friendly company and whilst we can guarantee that their products are definitely following these codes of conduct, if a product is heading over from China, we know that the Chinese market have no qualms about testing on animals. Not only that, if we don’t know what the ingredients have been tested on, we also don’t know what exactly is in the ingredients. Recent researches have found traces of urine, bleach, mercury, lead and even arsenic inside counterfeit make up items. Although I have swatched the palette for this post, I have since put it in the bin. I don’t know what it in it, and I most certainly do not want to put it on my face.
When my parcel arrived, I opened it in front of my neighbour. She doesn’t really know much about makeup, except how much I like it and how much gets sent to her house each day. My first issue was that the palette was sealed in a protective plastic wrapper. This doesn’t happen with the real palette. I let me neighbour have a proper look at it before I did, as I wanted to see her thoughts. She commented on how big the palette was, how pretty the packaging and how beautiful the shades were. To someone who doesn’t take much of an interest in makeup or is maybe getting into makeup and maybe hadn’t seen a genuine ABH palette then, I can definitely see how people would think it’s the real deal. It is very pretty. It’s only when you start looking more closely, where you start to see defects.
My fake palette is rather large. The box is bigger, the pans inside are bigger and this is one of the things I noticed straight away. Not only that but the colour of the sleeve is totally different to the colour of the palette itself. I will give props to how identical the writing, ingredients list and logos etc are on the fake palette, but the font was ever so slightly out which gave it away. The plastic cover that shields the powders was also filthy, and yes, that is a dog hair on it. I’ve tried to capture just how dirty it was.
The pans inside the palette also gave it away. Aside from being larger than the originals, the pans weren’t fitted into the casing properly, with big gaps showing. As I was inspecting it, I also noticed that the pans weren’t filled properly and didn’t come to the top of the pan. I also quickly spotted the shoddy workmanship of assembling the palette. It hadn’t been glued together properly and was gaping at the edge as shown in the picture. This wouldn’t have ever passed quality control on a real one.
I was actually quite impressed with the quality of the formula for a fake palette. The powders felt very creamy and soft, they picked up easily on my finger and they didn’t need more than one swipe across my arm to be opaque, just like my original palette. They did however feel a little bit gritty once the top layer had been taken off. The colours however left a lot to be desired. Three of the shades look muddy brown in the palette and certainly not in keeping with the rose gold and pink palette that Nicole Guerriero wanted to develop. I’ve swatched each one side by side with the original to show the differences in colour, with the fake shade on the first finger and real one on the second.
Now, if I wasn’t particularly au fait with cosmetics and had just heard that the Anastasia Beverly Hills Nicole Guerriero palette was the palette I needed, I’d think these eBay listings are very good value. They use stock photos from the original advertorials, so you can’t see the real palette until it’s arrived at your home, once you’ve paid out for it. You can of course file a resolution with eBay if you think you have a counterfeit item, which I haven’t done as I bought it for purpose, but I have reached out to the seller to ask if they are aware that they are selling counterfeit items as genuine. I have had no response, and I highly doubt that I will either. To me, it was glaringly obvious from opening the box it came in but to others that may not be the case.
I hope this helps if you have bought a palette where you are questioning it’s authenticity, but what I will say is that if a £40 palette is being sold for £7, then to me alarm bells would be ringing.