Bobbi Brown UK

Brand Focus: Wet n Wild Beauty

It’s finally here, and accessible to all. After years or picking up bits from Target in the States and wondering when Wet n Wild will be heading to the UK, it has finally happened. Now, you may or may not have known that Wet n Wild was available on the online shopping site Beauty Bay, however I often need to see shades in the flesh before I purchase them. I cannot blind buy foundation for one as I always end up with a tone or two difference and it pains me. It’s great news that this budget beauty brand has now made it’s way into Boots in the UK, both in store and online. My local Boots store has gone all out with it’s Wet n Wild display and it has literally every product available from the range. I have been extremely lucky and have been given the opportunity to try the brands best sellers so in the sharing spirit, here are my thoughts on this fab cruelty free brand that is making waves on the UK shores. 

I was overwhelmed with the amount of products within the train case that was delivered to me. I have been in my element playing with everything and I think I have found some absolute gems within the contents. Starting with the base products, and with a product that I have not stopped using since I received it is the Wet N Wild Photo Focus foundation. I was sent Desert Beige which shockingly is the darkest shade available and only slightly too warm for my skin, so I purchased a bottle of Classic Beige. Aside from the dreadful shade range, this foundation is actually the stuff that dreams are made of. For my normal combination skin, it holds in place all day and doesn’t budge. It’s medium full coverage with a demi matte finish but works well with a lighter amount for a sheerer day to day face. It doesn smell a little unusual but that’s forgivable as the finish gives you that flawless, Snapchat filtered face without having dog ears. I’ve been more than impressed with the foundation, so much so that I’m recommending it to everyone. 

The Wet N Wild CoverAll Concealer palette is also quite a handy palette to keep to hand. With four shades to conceal, cover, correct and highlight, this little colour wheel has been mainly used to rectify the dark bags under my eyes as of late. I’ve been holding everything in place with a touch of Wet N Wild Photo Focus pressed powder. I’m having a love affair with pressed and loose powder at the moment and this finely milled, silky smooth powder gives the most flawless cover with just a touch of light reflecting goodness for skin that looks filtered. 

One of Chloe from Lady Writes favourites from Wet n Wild is the MegaGlo Contouring Palette and I can see why. I don’t usually make any effort to contour on a daily basis as I don’t feel the need to be chiselled but I do like to have some shape to my cheekbones. The Dulce de Leche shade works perfectly with my skin tone whilst creating a hint of shadow. The lighter shade works well to brighten areas and it’s an all round good product. To keep everything in place, a spritz of the Wet n Wild Photo Focus Setting Spray holds for hours whilst hydrating and giving the matte finish more of a dewy look. Great if you’re feeling a little over powdered. 

I’m loving peachy pink cheeks at the moment and the Wet n Wild Color Icon Blusher in Apri-Cott in the Midd is simply perfect for me. A swish and pop on the apples of my cheeks give me the most natural flush of colour. One of the most hyped and well loved products from Wet n Wild has to be the MegaGlo Highlighter. It has been spoke about my many a blogger and I’ve had my eye on it for an age so I’m really happy to finally have it. I can confirm that it is blinding and it’s a definite for your wish lists. It’s so pigmented, soft and silky smooth with the most beautiful pearlescent shimmer that looks so pretty on the skin. It’s a winner. 

Moving onto the eyes, Wet n Wild really do make sure that you have everything you need for gorgeous peepers. From the gorgeous Wet n Wild Color Icon 10 pan palette filled with gorgeous autumal shades to the Color Icon Quads, there’s so many options for different eye makeup looks. If you are a beginner the Quad is ideal as it has a breakdown of how to use the shades. 

There’s also a huge range of mascaras to choose from including the Wet N Wild Max Volume Plus Waterproof mascara which does not move anywhere. No smudging, no black under eyes and no flakiness. I really like this one. The Wet n Wild Lash Renegade has to be my favourite due to the shape of the wand. It grabs every little lash and makes me look like I have falsies on! I’m so fussy with mascara and I often find that the more budget friendly mascaras have a lot more oomph that some of the more expensive high end offerings. 

I have had the Wet n Wild Ultimate Brow Kit before, so I was pleased to see it again. The palette itself is great for the sheer fact that everything including a mirror is included. Two brow powders, a setting wax, an angled brush and mini tweezers make up the palette to give your power brows. 

I am living for the lip products from Wet n Wild. In the standard lipstick formulation, the MegaLast Lip Colours are highly pigmented, creamy and velvety, with a demi matte finish. They are so comfortable on the lips that it doesn’t feel that you are wearing anything at all. For the liquid lipstick lovers, Wet n Wild have brought Liquid Catsuit and just like the name, these beautifully smooth liquid lipsticks hug the lips without drying. In a Metallic version which is perfect for Christmas, and a MegaLast Matte lipstick, I’ve been more than impressed with these lipsticks. 

Considering that I have tried Wet n Wild in the past, I had definitely had my eyes opened to the range and what it has to offer. I can safely say that I am a huge fan right now. What’s your favourite Wet n Wild item?

This post may contain PR samples that have been sent to me for consideration for review however all my opinions will be my own. The links in the post my be affiliate links which will earn a small amount of commission should you shop my recommendations.

Cult Beauty Ltd.